Your Van Is Already Advertising — Make It Clickable
A signwritten van passes thousands of people a week. They see a trade, a phone number, and a website they will not remember by the next roundabout. The advertising is paid for; the follow-up is missing.
A QR code on the vehicle catches the moments that actually convert: parked outside a job, at a supplier, in traffic when someone is a passenger, or sitting in a car park while a neighbour walks past.
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Why It Works
Works while parked
Most scans happen when the vehicle is stationary outside a job — the exact moment a neighbour is wondering who you are.
No number to remember
Scan and the quote form or the phone dialler opens, instead of hoping they memorise eleven digits.
Know which vehicle earns
A different code per van shows which routes and which areas actually generate enquiries.
Update without a re-wrap
A dynamic code lets you point at a seasonal offer today and the standard quote form tomorrow.
How to Set It Up
- 1
Point it at something that takes ten seconds: a quote form or a contact page, not your homepage.
- 2
Print it big. On the rear of a van, 20×20 cm or larger — this is scanned from several metres, and the usual failure is a code sized like a business card.
- 3
Put it on the back and lower rear sides, at roughly eye level for someone standing behind the vehicle.
- 4
Add a line of text next to it — "Scan for a free quote" — and keep your phone number visible for people who will never scan.
Frequently Asked Questions
Can people scan it while driving?
They should not, and you should not design for it. Assume every scan comes from someone stationary — a passenger, or a person on foot near the parked vehicle. That is also why the rear and lower sides matter more than the roof or bonnet.
How big does it need to be?
Roughly 1 cm of code for every 10 cm of scanning distance. Three metres means about 30 cm; 20×20 cm is a sensible minimum on a van. Small codes on vehicles simply do not get scanned.
Will it survive weather and washing?
If it is a proper vehicle decal, yes. Ask your signwriter for the same material as the rest of the livery, and keep strong contrast — a faded or low-contrast code stops scanning long before it stops being visible.
More QR Code Ideas for Business & Marketing
Put Your Business Card in a QR Code
Create a vCard QR code that saves your contact details straight into the phone. No app, no typing, no lost cards. Free generator, no sign-up required.
A QR Code in Your Signature — Done Right
Add a QR code to your email signature so people can save your contact details or book a call in one scan — plus the image-blocking problem nobody warns you about.
Turn Drive-By Interest into Viewings
Put a QR code on your For Sale sign so buyers see photos, floor plans and price while standing outside. Update the link when the price changes — no new sign.
Give Your Packaging a Second Job
Add a QR code to your packaging for manuals, warranty registration, how-to videos and reorders — and change where it points long after the box is printed.
Finally Know If Your Flyers Work
Find out whether your flyers and posters actually work. A dynamic QR code counts scans by day and location, so you can compare campaigns instead of guessing.
Your Window Can Sell While You Are Closed
A QR code in your shop window keeps working when the shop is closed: catalogue, opening hours, online orders and bookings, for everyone walking past at night.
Need to Change It After Printing?
Dynamic QR codes let you edit the destination anytime and track every scan. Free for 14 days — no credit card required.
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